Integrated Marketing Manager

We are recruiting our new Integrated Marketing Manager for North America!This person is responsible for coordinating the GTM omnichannel launch preparedness for the performance & sportstyle categories across wholesale, retail and ecommerce. They will assess regional asset sufficiency and work closely with the global/brand marketing and regional teams to determine outages and coordinate content shoots as needed. They will maintain the regional GTM integrated marketing calendar and masterplan to hand off to functional teams. They will support the Senior Brand Manager in campaign briefing and reporting. They will support the broader marketing teams to ensure organizational efficiency and GTM success.The scope of the role is: All footwear, apparel and gear for run, outdoor and sportstyle categoriesESSENTIAL DUTIES & RESPONSIBILITIESTo perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:Maintains NAM Master Plan via the global toolEnsure the omnichanel execution of the local NAM Integrated Marketing PlanResponsible for tracking and reporting on campaigns and ‘matrix’ initiativesReceive and disseminate toolbox emails from HQ; update NAM teams on asset delivery, embargo shifts and activationsOversee and project manage local asset production in alignment with matrix priorities and commercial goalsAlign consistently with global Activation Specialists by sport category and D2C to understand seasonal prioritiesMakes sure regional asset checklist reflects all functional team needsUnderstanding of omnichannel shopping journey and competitor benchmarksAudit and enhance playbooks to hand off to functional teams