Retail Marketing Specialist

Job DescriptionWe are seeking a motivated and detail-oriented Retail Marketing Specialist to join our team in Madison, WI. This role is ideal for a professional who understands consumer behavior, retail trends, and the importance of data-driven marketing strategies. You will be responsible for developing and executing marketing initiatives that enhance brand visibility, drive foot traffic, and boost in-store and online sales performance.Key ResponsibilitiesDevelop and implement strategic retail marketing campaigns to support business objectives.Analyze market trends, customer insights, and competitor activities to identify growth opportunities.Coordinate promotional activities, in-store displays, and local advertising efforts.Collaborate with sales teams and store managers to align marketing strategies with retail operations.Evaluate the effectiveness of marketing campaigns and report key performance metrics.Maintain brand consistency across all marketing materials and retail touchpoints.