We are seeking a motivated and experienced Business Development Manager – Union Channel to join our team. In this role, you will collaborate with cross-functional teams to support and grow our presence in the trade union training market. By building strong relationships with customers, distributor partners, and ITW Welding sales teams, you will play a critical role in driving awareness and preference for our solutions.Your technical expertise and ability to craft relatable messaging will position you as a trusted advisor to customers, enabling you to deliver innovative solutions and help expand our market presence.Create and maintain account plans, including target account management, prospecting, and executing sales strategies in collaboration with key partners.Develop data-driven sales strategies to support long-term growth and annual business objectives.Build "Trusted Advisor" and "Industry Expert" status with customers in the trade union training market.Foster relationships with segment leadership, sales teams, and distribution channels to address challenges in the market.Conduct joint calls, product demonstrations, and support sales processes to identify and pursue new opportunities.Increase awareness and preference for ITW Welding products in partnership with the sales team.Collaborate with the marketing team to create customer-facing content, leveraging various media platforms to promote our solutions.Communicate effectively with both welding and non-welding professionals.Utilize the 80/20 decision-making approach to efficiently manage assigned markets.Support enterprise-level collaboration with ITW Welding teams to convert leads into business opportunities.Maintain a continuous sales pipeline through prospecting and consistent follow-up.