(40%) Oversee all aspects of partner level digital media planning and buying
    Responsible for managing multi-million-dollar annual media investment
    Lead partnership with key media partners to test industry leading strategies and deliver against sales KPIs 
    Develop and share media plans to gain alignment on how to best use media platform(s) to drive company priorities
    Execute & optimize media buys and testing through self-service ads manager tools 
    Provide strategic direction to organization identifying innovative and impactful testing ideas, and prioritize the ideas based on business impact and ease of implementation
    Coordinate with Advertising to develop creative that is appropriate for platform(s) environment 
    Work with manager in identifying and communicating platform opportunities improvements and request that may require broader leadership support
    Maintain documentation around performance and Domino’s best practices
    Maintain accurate media plans, budgets, and timely reporting 
    Assist where necessary to identify and solve any issues / bugs which arise during implementation or launch of a digital marketing initiative
    Ensure project communication is occurring so that all impacted parties have correct and timely updates on project scope and status
    Monitor campaign execution to ensure team has the proper level of support to deliver on time and on budget
    Negotiate with partners to secure efficient media rates, and added value opportunities
(30%) Responsible for paid digital media analytics and metrics
    Work with manager, and Decision Science to design and analyze test and evergreen media performance 
    Develop insights based on testing results for ongoing platform optimization 
    Coordinate media and creative data deep dives Decision Science, media partners, and other stakeholders
    Use data to identify opportunities to improve program effectiveness
    Lead trafficking, QA, and tagging efforts to ensure data integrity
    Present strategic opportunities and campaign performance to senior leadership (30%) Cross-functional project management
    Lead cross-platform and/or cross-strategy collaboration that helps meet company objectives through a deep understanding of marketing interactions
    Develop tools and processes that support broader Media/Marketing team effectiveness and efficiencies 
    Act as team liaison for cross-functional planning, strategy, and technical implementation
    Support cross-team media measurement data collection and insight development for stronger holistic media planning and activation