Vacancy expired!
DescriptionThe AWS Search team is seeking a Marketing Manager to support the in-house global paid search program.The Paid Search Manager is passionate about delivering results by applying Paid Search best practices to campaign execution, leverages data analysis to identify opportunities to improve campaign performance, simplifies existing processes, and innovates to drive long-term results. In this role, you will work closely with a group of search experts to drive the acquisition of new customers, promote the adoption of new services, generate leads, and create unique, customer-centric experiences through search.Our ideal candidate has experience building, maintaining, and managing Paid Search campaigns, leveraging data and insights to improve performance metrics like conversion rate, quality score and impression share, running ad copy and landing page tests, and working in conjunction with other paid media channels to drive conversions.Key job responsibilities
Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.
Own operational mechanisms related to campaign management; builds, tracking maintenance, quality assurance, keyword/query research, asset development, performance analysis, and more.
Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.
Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.
Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.
Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.
Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.
Challenge the status quo and push for the best customer experience.
Insist on the highest standards and prioritize long-term results over short-term gains.
Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences
About the teamAWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO and SEM across search engines like Google, Bing and others. These are key sources of traffic for how customers find the information they need by engaging with AWS. Our focus on the customer and applying best-in-class search practices results in a test and learn culture that seeks continual progression. We seek to accomplish this in a fun, collaborative environment that encourages sharing of knowledge, learnings and wins!Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Vacancy expired!