Participates in and leads the design phase of a packaging and display projects beginning with analysis of the objectives, creative structural design and engineering of working prototypes, and on into production while meeting all manufacturing criteria and customer expectations. Provides visual solutions for packaging, advertising, and sales support needs by creating designs and copy layouts.
Responsibilities:Assesses information provided by the customer, Sales Department, and Project Manager and translates it into creative structural design solutions, considering visual and structural integrity and cost effective manufacturability and assembly.Researches existing products, ideas, and patents from all media.Obtains approval of concept by submitting ideas to team for approval and critique.Designs and produces visual communication in a variety of formats and materials, including structural prototypes of packaging, product mock-ups, three-dimensional drawings, photographs, illustrative renderings, technical drawings, and assembly instructions.Prepares finished digital art by color and digital high-resolution images and files.Manages and disseminates information, prototypes, and electronic files through the entire design process into production, assembly, and placement.Completes projects by coordinating with outside agencies, art services, printers, etc.Enhances existing concepts or designs.Works on patenting new products and patent searches.Performs other related duties and participates in special projects as assigned.