Description We are seeking a talented and detail-oriented Web Content Specialist to join our client's team. In this role, you will be responsible for creating, editing, and managing high-quality digital content across our client's website. Your work will contribute to enhancing their online presence, improving user experience, and driving engagement.Responsibilities:
Content Creation: Develop engaging and informative content, including articles, blog posts, product descriptions, and website copy.
Content Editing: Proo and edit content for clarity, accuracy, and consistency.
Content Management: Manage and update website content using a CMS (e.g., WordPress, Drupal).
SEO Optimization: Optimize content for search engines by using relevant keywords and meta tags.
User Experience: Ensure content is well-structured, easy to navigate, and optimized for mobile devices.
Analytics: Monitor website analytics to track content performance and identify areas for improvement.
Collaboration: Work closely with marketing, design, and development teams to create cohesive and effective content.
Requirements
Bachelor's degree in English, Journalism, Marketing, or a related field.
2+ years of experience in web content management or digital marketing.
Strong writing and editing skills.
Proficiency in content management systems (CMS).
Knowledge of SEO best practices.
Understanding of HTML, CSS, and basic web development principles.
Excellent attention to detail and organizational skills.
Preferred Qualifications:
Experience with A/B testing and content personalization.
Familiarity with content strategy and planning.
Knowledge of social media marketing and content distribution.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .